Analytics on Mobile

Some wisdom that Weight Watchers need to heed. Because their mobile site only works on Blackberries, Windows Mobiles and iPhones, the company is slimming down its potential market to just 9%.
To me that sounds crazy, why would you go to all the bother of developing a mobile service but not optimize it [...]

At the recent CTIA show in San Francisco, a conference panel discussed the value of metrics in driving mobile marketing. The industry at large believes its important to establish key performance indicators to overcome a lack of trust among advertisers in the mobile channel.
The consensus the panel reached was that the mobile advertising [...]