A recent report by Forrester Research Inc contains an interesting customer online survey of desktop web analytics solutions. It reveals that the industries primary consideration when selecting a web analytics solution is accuracy of information. This is not really a surprise given the current inaccuracy and uncertainty of visitor identification in PC web analytics based [...]
It’s a tough nut to crack but the GSMA is going to tackle one of the biggest barriers to the uptake of mobile advertising - the lack of measurement capabilities.
Agencies and advertisers say they just don’t have the information needed for either planning or reporting purposes, and this puts mobile advertising at a disadvantage [...]
The new mobile FT.com launched last week has raised the bar when it comes to personalization on mobile.
Now users can customize what they see on their mobile device (Market Data etc) and then get to what interests them most when they return, without having to log in.
This is the first time that [...]
This is not a post about doom and gloom, you’ve see enough of that in the media. No, I want to tell you some good news about how you can make sure your mobile marketing investment will bring you the highest possible returns.
According to Anil Malhotra, SVP of marketing at Bango: “In difficult economic [...]
If you’ve done a mobile search recently, you’ll be only too aware on how broken it is. Even Google struggles to rank mobile sites, listing the PC websites first (but why, I’m on a mobile?) before giving you acces to the mobile websites on another results page.
Bango research found that only half of PC [...]
Coremetrics is the latest traditional web analytics tool to offer mobile analytics capability - Omniture and NedStat already provide some mobile metrics to help marketers understand how their customers are interacting with their brand over this channel. So what are they offering and do they provide much needed metrics for the mobile channel?
The Coremetrics 2009 [...]
Mobile is a brave new world for anyone who’s come from the traditional web analytics world. That’s because current tools designed for PC web analysis from companies such as Google Analytics and Omniture simply don’t work on mobile. That’s because they rely on JavaScript tags for data collection.
Using this method, site owners place a tag [...]
