FMCG giant Unilever has published some interesting stats on a mobile marketing campaign they ran recently for their Peperami brand that point to the value of mobile analytics and in particular unique visitor count. But before we go any further, many of you may be wondering what Peperami is. It’s snack food that’s popular in [...]
Coremetrics is the latest traditional web analytics tool to offer mobile analytics capability – Omniture and NedStat already provide some mobile metrics to help marketers understand how their customers are interacting with their brand over this channel. So what are they offering and do they provide much needed metrics for the mobile channel? The Coremetrics [...]
The recent news from Omniture that 71% of businesses are failing to measure mobile traffic is probably an under-estimate. There are two parts to the equation here. One is that too few people who have mobile websites are running any sort of mobile analytics to collect metrics. The second is that most PC websites are [...]
At the recent CTIA show in San Francisco, a conference panel discussed the value of metrics in driving mobile marketing. The industry at large believes its important to establish key performance indicators to overcome a lack of trust among advertisers in the mobile channel. The consensus the panel reached was that the mobile advertising market [...]
If one message came through loud and clear during last week’s CTIA event in San Francisco it was that mobile site owners want to know their unique visitor number count. Capturing an accurate picture of the number of unique visitors is more complex on mobile than on the PC web. Cookies aren’t reliable on mobile [...]
