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Bango's Mobile Analytics
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bangoandy
Mobile advertising, Mobile marketing, PC web analysis, Site analysis, mobile analytics
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Mobile analytics measurements by the hour

You’d have thought that you’d be able to see how your mobile website is performing hour by hour but sadly that’s not generally the case. You can get this in the PC analytics world with the likes of Omniture - in the mobile world, only Bango gives you this level of granularity.

Mobile is [...]

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Bango's Mobile Analytics
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sarahkeefe
Campaign analysis, Mobile advertising, mobile analytics
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Google raises the mobile advertising bar

Recent research published on the Mobislim blog from the three mobile advertising campaigns ran there points to Google as the clear winner. Should we be surprised that this Internet giant is as strong on mobile as it is on the PC?

Well, to be honest yes! It seems all the best [...]

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blog by
Bango's Mobile Analytics
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sarahkeefe
Industry stats, Mobile marketing, User profiling
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Value of targeting different countries

Mobile analytics is all about getting a detailed view of visitors interacting with a mobile site. Of the businesses we speak to, knowing which countries their visitors came from has helped them determine where their market is and which countries they should target their mobile marketing. For example, if you are getting lots of visitors [...]

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