Analytics on Mobile

Coremetrics is the latest traditional web analytics tool to offer mobile analytics capability - Omniture and NedStat already provide some mobile metrics to help marketers understand how their customers are interacting with their brand over this channel. So what are they offering and do they provide much needed metrics for the mobile channel?

The Coremetrics 2009 [...]

The recent news from Omniture that 71% of businesses are failing to measure mobile traffic is probably an under-estimate. There are two parts to the equation here. One is that too few people who have mobile websites are running any sort of mobile analytics to collect metrics. The second is that most PC websites are [...]