Analytics on Mobile

A report from the IAB this week confirms that mobile advertising in the UK bucked all market trends, doubling in size on a like for like basis in 2008, increasing by 99.2% year on year.
Over the last year CPM prices have come down a long way as the volume of ad inventory has increased but [...]

Bryson Meunier quotes some interesting figures from a test he did with Google Analytics to detect mobile devices coming to his PC site, then compared this with Bango Analytics for websites. It seems Google just doesn’t cut it when it comes to mobile - Google only detected 12% of the mobile traffic that Bango measured. [...]