The latest hope is that in app advertising will be where it’s at, with some analysts following the app pack creator, Apple and their iAd. The iAd promises more emotion than TV advertising and more interaction than internet advertising. Apple claims that the iAd is where it’s at because search doesn’t work. That may whip [...]
Many companies assume that the mobile web is a smaller, less capable version of the PC web. But this assumption does not recognize the true importance of mobile, the complexities it introduces or the massive benefits it brings. Companies such as Google and Adobe, who are big players in the web world are still struggling [...]
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Aug 29
Vanessa Daly
Mobile analytics is all about getting a detailed view of visitors interacting with a mobile site. Of the businesses we speak to, knowing which countries their visitors came from has helped them determine where their market is and which countries they should target their mobile marketing. For example, if you are getting lots of visitors [...]
