In some recent mobile marketing meetings the topic of iPads has come up – probably not too surprising given the media industries current unnatural obsession with all things Apple – it is the saviour of publishing after all. But given my recent meetings have been mobile marketing focused, the lead question has always been whether [...]
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Apr 01
Maria at Bango
JiWire has released an interesting report that states WiFi access is on the upswing while data card usage is slowly shrinking. The Mobile Audience Insights Report found (in Q4 2009) that 56% of consumers were connecting to the Internet via mobile devices through public WiFi hotspots. JiWire also predict a further 15% increase in free [...]
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Feb 24
Vanessa Daly
Bryson Meunier quotes some interesting figures from a test he did with Google Analytics to detect mobile devices coming to his PC site, then compared this with Bango Analytics for websites. It seems Google just doesn’t cut it when it comes to mobile – Google only detected 12% of the mobile traffic that Bango measured. [...]
