Analytics on Mobile

It’s a tough nut to crack but the GSMA is going to tackle one of the biggest barriers to the uptake of mobile advertising - the lack of measurement capabilities.

Agencies and advertisers say they just don’t have the information needed for either planning or reporting purposes, and this puts mobile advertising at a disadvantage [...]

You’d have thought that you’d be able to see how your mobile website is performing hour by hour but sadly that’s not generally the case. You can get this in the PC analytics world with the likes of Omniture - in the mobile world, only Bango gives you this level of granularity.

Mobile is [...]