Analytics on Mobile

It’s a tough nut to crack but the GSMA is going to tackle one of the biggest barriers to the uptake of mobile advertising - the lack of measurement capabilities.

Agencies and advertisers say they just don’t have the information needed for either planning or reporting purposes, and this puts mobile advertising at a disadvantage [...]

Mobile analytics is all about getting a detailed view of visitors interacting with a mobile site. Of the businesses we speak to, knowing which countries their visitors came from has helped them determine where their market is and which countries they should target their mobile marketing. For example, if you are getting lots of visitors [...]