The recent news from Omniture that 71% of businesses are failing to measure mobile traffic is probably an under-estimate. There are two parts to the equation here. One is that too few people who have mobile websites are running any sort of mobile analytics to collect metrics. The second is that most PC websites are [...]
At the recent CTIA show in San Francisco, a conference panel discussed the value of metrics in driving mobile marketing. The industry at large believes its important to establish key performance indicators to overcome a lack of trust among advertisers in the mobile channel. The consensus the panel reached was that the mobile advertising market [...]
Because mobile advertising is a relatively new area, there’s very little data in the market on typical click-through rates. Without benchmark data, you’ve got no idea whether your campaigns are successful compared to the industry average. Based on the experience of our Bango mobile analytics customers, here’s what you can expect: For banner and text [...]
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Aug 29
Vanessa Daly
Mobile analytics is all about getting a detailed view of visitors interacting with a mobile site. Of the businesses we speak to, knowing which countries their visitors came from has helped them determine where their market is and which countries they should target their mobile marketing. For example, if you are getting lots of visitors [...]
Mobile is a brave new world for anyone who’s come from the traditional web analytics world. That’s because current tools designed for PC web analysis from companies such as Google Analytics and Omniture simply don’t work on mobile. That’s because they rely on JavaScript tags for data collection. Using this method, site owners place a [...]
