Bango will be hosting a series of webinars that will cover the technical integration and look at how reporting works with Bango Analytics.
Don’t miss out on these Bango webinars:
1. Technical implementation of Bango Analytics
Wednesday 25th November at 4pm UK time
The first webinar will cover the technical implementation of Bango Analytics so that you can accurately track your marketing [...]
Bango has released a new white paper with the title “Increase your campaign ROI with mobile analytics” as part of a series of educational white papers to help people make the most of the mobile ecosystem. You can download the white paper for free at www.bango.com/ campaignanalyticswp
The white paper provides a guide to mobile advertising [...]
For most on-line marketers, the BlackBerry customer base is an important segment and it is targeted with an optimized version of the website designed specifically for the device. The ability to automatically identify the user, attribute them to the correct home country and understand how these customers use the site is [...]
According to recent Bango research, over 20% of your mobile customers are now connecting via Wi-Fi. Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and Targeting (SMART) report. The increase in Smartphone sales is a reality [...]
“Teaching mobile to creatives is a lot easier than teaching creative to mobile folk,” said Ben Gaddis at T3 as this top integrated marketing firm launches a mobile division. And he has a point.
T3’s clients include brand heavyweights NBC Universal, Microsoft, Intel, JCPenney, Marriott to name a few. Ben Gaddis believes that [...]
Jitterbug Wireless is a great example of a mobile network with a clearly defined audience. This US-based MVNO is aimed at the baby boomers and older Americans who want a simplified mobile experience.
The phones are a basic, oversized, three-button design with all the complexity removed for a demographic that just doesn’t need [...]
This is not a post about doom and gloom, you’ve see enough of that in the media. No, I want to tell you some good news about how you can make sure your mobile marketing investment will bring you the highest possible returns.
According to Anil Malhotra, SVP of marketing at Bango: “In difficult economic [...]
…and a good proof of this is the finalists list that the MMA made public yesterday for MMA’s Fourth Annual Global Mobile Marketing Awards.
Reviewing some of the ideas behind these campaigns makes me very happy because it means two things:
- More brands are embracing mobile marketing
- Mobile marketing can be “sooo” creative
I recently attended [...]
The recent news from Omniture that 71% of businesses are failing to measure mobile traffic is probably an under-estimate. There are two parts to the equation here. One is that too few people who have mobile websites are running any sort of mobile analytics to collect metrics. The second is that most PC websites are [...]
At the recent CTIA show in San Francisco, a conference panel discussed the value of metrics in driving mobile marketing. The industry at large believes its important to establish key performance indicators to overcome a lack of trust among advertisers in the mobile channel.
The consensus the panel reached was that the mobile advertising [...]
