Analytics on Mobile

In some recent mobile marketing meetings the topic of iPads has come up – probably not too surprising given the media industries current unnatural obsession with all things Apple – it is the saviour of publishing after all. But given my recent meetings have been mobile marketing focused, the lead question has always been whether [...]

JiWire has released an interesting report that states WiFi access is on the upswing while data card usage is slowly shrinking. The Mobile Audience Insights Report found (in Q4 2009) that 56% of consumers were connecting to the Internet via mobile devices through public WiFi hotspots. JiWire also predict a further 15% increase in free [...]

Bango will be hosting a series of webinars that will cover the technical integration and look at how reporting works with Bango Analytics.   Don’t miss out on these Bango webinars: 1. Technical implementation of Bango Analytics  Wednesday 25th November at 4pm UK time The first webinar will cover the technical implementation of Bango Analytics so that you can [...]

Bango has released a new white paper with the title “Increase your campaign ROI with mobile analytics” as part of a series of educational white papers to help people make the most of the mobile ecosystem. You can download the white paper for free at www.bango.com/ campaignanalyticswp The white paper provides a guide to mobile [...]

For most on-line marketers, the BlackBerry customer base is an important segment and it is targeted with an optimized version of the website designed specifically for the device. The ability to automatically identify the user, attribute them to the correct home country and understand how these customers use the site is vital to deliver the [...]

According to recent Bango research, over 20% of your mobile customers are now connecting via Wi-Fi. Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and Targeting (SMART) report. The increase in Smartphone sales is a reality and I would like to know [...]

“Teaching mobile to creatives is a lot easier than teaching creative to mobile folk,” said Ben Gaddis at T3 as this top integrated marketing firm launches a mobile division. And he has a point. T3′s clients include brand heavyweights NBC Universal, Microsoft, Intel, JCPenney, Marriott to name a few. Ben Gaddis believes that for mobile [...]

Jitterbug Wireless is a great example of a mobile network with a clearly defined audience. This US-based MVNO is aimed at the baby boomers and older Americans who want a simplified mobile experience. The phones are a basic, oversized, three-button design with all the complexity removed for a demographic that just doesn’t need it. Jitterbug [...]

This is not a post about doom and gloom, you’ve see enough of that in the media. No, I want to tell you some good news about how you can make sure your mobile marketing investment will bring you the highest possible returns. According to Anil Malhotra, SVP of marketing at Bango: “In difficult economic [...]

…and a good proof of this is the finalists list that the MMA made public yesterday for MMA’s Fourth Annual Global Mobile Marketing Awards. Reviewing some of the ideas behind these campaigns makes me very happy because it means two things: – More brands are embracing mobile marketing – Mobile marketing can be “sooo” creative [...]