Analytics on Mobile

An interesting study from Openwave on mobile internet usage highlights recent mobile advertising trends and points to the value of targeting.

The study points out that while AdMob served the most ads (nearly 7 times more than the nearest competitor), it also had the lower click through rate (CTR) in comparison to BuzzCity and Microsoft. 

Ads served [...]

A few weeks ago I had the opportunity to catch up with Vikrant Gandhi, Sr. Analyst at Frost & Sullivan who extensively covers the Mobile & Wireless Communications space. 

In our discussion, I posed the following questions to Vikrant: How important is it to measure for mobile and will this importance increase in 2009?  Below [...]