IAB and PwC study reveals that mobile ad spend beat expectations last year, growing up to 32% It is great to see that the industry is evolving and growing at such a good rate even in challenging times. Some of the key findings from the study are: Both paid-for search and display formats performed above [...]
An interesting study from Openwave on mobile internet usage highlights recent mobile advertising trends and points to the value of targeting. The study points out that while AdMob served the most ads (nearly 7 times more than the nearest competitor), it also had the lower click through rate (CTR) in comparison to BuzzCity and Microsoft. Ads [...]
A few weeks ago I had the opportunity to catch up with Vikrant Gandhi, Sr. Analyst at Frost & Sullivan who extensively covers the Mobile & Wireless Communications space. In our discussion, I posed the following questions to Vikrant: How important is it to measure for mobile and will this importance increase in 2009? Below [...]
