An interesting study from Openwave on mobile internet usage highlights recent mobile advertising trends and points to the value of targeting. The study points out that while AdMob served the most ads (nearly 7 times more than the nearest competitor), it also had the lower click through rate (CTR) in comparison to BuzzCity and Microsoft. Ads [...]
At last, some research that tracks the intersection between mobile advertising and mobile social communities! This white paper from Peggy Anne Salz, chief analyst at MSearchGroove, helps marketers understand how to effectively market to mobile social community members. “Mobile Advertising for the Masses” highlights that in the personal world of mobile social networks, advertising that [...]
You’d have thought that you’d be able to see how your mobile website is performing hour by hour but sadly that’s not generally the case. You can get this in the PC analytics world with the likes of Omniture – in the mobile world, only Bango gives you this level of granularity. Mobile is the [...]
Bryson Meunier quotes some interesting figures from a test he did with Google Analytics to detect mobile devices coming to his PC site, then compared this with Bango Analytics for websites. It seems Google just doesn’t cut it when it comes to mobile – Google only detected 12% of the mobile traffic that Bango measured. [...]
The new mobile FT.com launched last week has raised the bar when it comes to personalization on mobile. Now users can customize what they see on their mobile device (Market Data etc) and then get to what interests them most when they return, without having to log in. This is the first time that a [...]
Jitterbug Wireless is a great example of a mobile network with a clearly defined audience. This US-based MVNO is aimed at the baby boomers and older Americans who want a simplified mobile experience. The phones are a basic, oversized, three-button design with all the complexity removed for a demographic that just doesn’t need it. Jitterbug [...]
The second of the ‘Mobile advertising for newbies’ white papers is in the works. Written by Peggy Anne Salz, of MSearchGroove, it will look at banner ad campaigns in three mobile social networks – BuzzCity, Itsmy and Peperoni. These three different networks have millions of users each, from many different countries around the world. It’ll be really [...]
Anyone who’s running mobile advertising campaigns and wants to see how mobile analytics can help them measure success, should check out the Mobislim blog. As the season of goodwill is almost upon us, Maria from Mobislim is requesting some new content so she can raise money for Save The Children – see below. I hope [...]
Some wisdom that Weight Watchers need to heed. Because their mobile site only works on Blackberries, Windows Mobiles and iPhones, the company is slimming down its potential market to just 9%. To me that sounds crazy, why would you go to all the bother of developing a mobile service but not optimize it for the [...]
This is not a post about doom and gloom, you’ve see enough of that in the media. No, I want to tell you some good news about how you can make sure your mobile marketing investment will bring you the highest possible returns. According to Anil Malhotra, SVP of marketing at Bango: “In difficult economic [...]
