With Apple’s recently publicised attack on Flurry for its mobile analytics data policy, the question about who ultimately owns the data recorded remains open. It has long been known that mobile analytics firms, such as Flurry and Google assume ownership of the data and user information collected from websites and mobile apps. For brands and [...]
Because mobile advertising is a relatively new area, there’s very little data in the market on typical click-through rates. Without benchmark data, you’ve got no idea whether your campaigns are successful compared to the industry average. Based on the experience of our Bango mobile analytics customers, here’s what you can expect: For banner and text [...]
