This is not a post about doom and gloom, you’ve see enough of that in the media. No, I want to tell you some good news about how you can make sure your mobile marketing investment will bring you the highest possible returns. According to Anil Malhotra, SVP of marketing at Bango: “In difficult economic [...]
…and a good proof of this is the finalists list that the MMA made public yesterday for MMA’s Fourth Annual Global Mobile Marketing Awards. Reviewing some of the ideas behind these campaigns makes me very happy because it means two things: – More brands are embracing mobile marketing – Mobile marketing can be “sooo” creative [...]
Recent research published on the Mobislim blog from the three mobile advertising campaigns ran there points to Google as the clear winner. Should we be surprised that this Internet giant is as strong on mobile as it is on the PC? Well, to be honest yes! It seems all the best features of AdWords on [...]
FMCG giant Unilever has published some interesting stats on a mobile marketing campaign they ran recently for their Peperami brand that point to the value of mobile analytics and in particular unique visitor count. But before we go any further, many of you may be wondering what Peperami is. It’s snack food that’s popular in [...]
Because mobile advertising is a relatively new area, there’s very little data in the market on typical click-through rates. Without benchmark data, you’ve got no idea whether your campaigns are successful compared to the industry average. Based on the experience of our Bango mobile analytics customers, here’s what you can expect: For banner and text [...]
