Analytics on Mobile

The latest hope is that in app advertising will be where it’s at, with some analysts following the app pack creator, Apple and their iAd. The iAd promises more emotion than TV advertising and more interaction than internet advertising. Apple claims that the iAd is where it’s at because search doesn’t work. That may whip [...]

When approaching mobile advertising and the different ad networks that there are on the market, one always wonders which method of reconciling ad delivery we should choose – CPM or CPC? Most ad networks offer both options, and there must be a reason for that, but have any of them ever thought about CPA? Let´s [...]

IAB and PwC study reveals that mobile ad spend beat expectations last year, growing up to 32% It is great to see that the industry is evolving and growing at such a good rate even in challenging times. Some of the key findings from the study are: Both paid-for search and display formats performed above [...]

The folks at Mobile Strategy blog have elaborated a comprehensive list of mobile analytics providers.  One of their readers, asked the following questions regarding each of the providers. These are our answers to Barbara Ballard about Bango Mobile Analytics and a starting point for the task Mobile Strategy blog is undertaking! Hope this helps to [...]

Bango has released a new white paper with the title “Increase your campaign ROI with mobile analytics” as part of a series of educational white papers to help people make the most of the mobile ecosystem. You can download the white paper for free at www.bango.com/ campaignanalyticswp The white paper provides a guide to mobile [...]

A report from the IAB this week confirms that mobile advertising in the UK bucked all market trends, doubling in size on a like for like basis in 2008, increasing by 99.2% year on year. Over the last year CPM prices have come down a long way as the volume of ad inventory has increased [...]

An interesting study from Openwave on mobile internet usage highlights recent mobile advertising trends and points to the value of targeting. The study points out that while AdMob served the most ads (nearly 7 times more than the nearest competitor), it also had the lower click through rate (CTR) in comparison to BuzzCity and Microsoft.  Ads [...]

At last, some research that tracks the intersection between mobile advertising and mobile social communities! This white paper from Peggy Anne Salz, chief analyst at MSearchGroove, helps marketers understand how to effectively market to mobile social community members. “Mobile Advertising for the Masses” highlights that in the personal world of mobile social networks, advertising that [...]

It’s a tough nut to crack but the GSMA is going to tackle one of the biggest barriers to the uptake of mobile advertising – the lack of measurement capabilities. Agencies and advertisers say they just don’t have the information needed for either planning or reporting purposes, and this puts mobile advertising at a disadvantage [...]

Anyone who’s running mobile advertising campaigns and wants to see how mobile analytics can help them measure success, should check out the Mobislim blog.  As the season of goodwill is almost upon us, Maria from Mobislim is requesting some new content so she can raise money for Save The Children – see below.  I hope [...]