The folks at Mobile Strategy blog have elaborated a comprehensive list of mobile analytics
providers. One of their readers, asked the following questions regarding each of the providers.
These are our answers to Barbara Ballard about Bango Mobile Analytics and a starting point for the task Mobile Strategy blog is undertaking!
Hope this helps to clarify and if [...]
Bango has released a new white paper with the title “Increase your campaign ROI with mobile analytics” as part of a series of educational white papers to help people make the most of the mobile ecosystem. You can download the white paper for free at www.bango.com/ campaignanalyticswp
The white paper provides a guide to mobile advertising [...]
A report from the IAB this week confirms that mobile advertising in the UK bucked all market trends, doubling in size on a like for like basis in 2008, increasing by 99.2% year on year.
Over the last year CPM prices have come down a long way as the volume of ad inventory has increased but [...]
An interesting study from Openwave on mobile internet usage highlights recent mobile advertising trends and points to the value of targeting.
The study points out that while AdMob served the most ads (nearly 7 times more than the nearest competitor), it also had the lower click through rate (CTR) in comparison to BuzzCity and Microsoft.
Ads served [...]
At last, some research that tracks the intersection between mobile advertising and mobile social communities!
This white paper from Peggy Anne Salz, chief analyst at MSearchGroove, helps marketers understand how to effectively market to mobile social community members.
“Mobile Advertising for the Masses” highlights that in the personal world of mobile social networks, advertising [...]
It’s a tough nut to crack but the GSMA is going to tackle one of the biggest barriers to the uptake of mobile advertising - the lack of measurement capabilities.
Agencies and advertisers say they just don’t have the information needed for either planning or reporting purposes, and this puts mobile advertising at a disadvantage [...]
Anyone who’s running mobile advertising campaigns and wants to see how mobile analytics can help them measure success, should check out the Mobislim blog. As the season of goodwill is almost upon us, Maria from Mobislim is requesting some new content so she can raise money for Save The Children - see below. I hope [...]
This is not a post about doom and gloom, you’ve see enough of that in the media. No, I want to tell you some good news about how you can make sure your mobile marketing investment will bring you the highest possible returns.
According to Anil Malhotra, SVP of marketing at Bango: “In difficult economic [...]
…and a good proof of this is the finalists list that the MMA made public yesterday for MMA’s Fourth Annual Global Mobile Marketing Awards.
Reviewing some of the ideas behind these campaigns makes me very happy because it means two things:
- More brands are embracing mobile marketing
- Mobile marketing can be “sooo” creative
I recently attended [...]
Recent research published on the Mobislim blog from the three mobile advertising campaigns ran there points to Google as the clear winner. Should we be surprised that this Internet giant is as strong on mobile as it is on the PC?
Well, to be honest yes! It seems all the best [...]
