Analytics on Mobile

“Teaching mobile to creatives is a lot easier than teaching creative to mobile folk,” said Ben Gaddis at T3 as this top integrated marketing firm launches a mobile division. And he has a point. T3′s clients include brand heavyweights NBC Universal, Microsoft, Intel, JCPenney, Marriott to name a few. Ben Gaddis believes that for mobile [...]

An interesting study from Openwave on mobile internet usage highlights recent mobile advertising trends and points to the value of targeting. The study points out that while AdMob served the most ads (nearly 7 times more than the nearest competitor), it also had the lower click through rate (CTR) in comparison to BuzzCity and Microsoft.  Ads [...]