In some recent mobile marketing meetings the topic of iPads has come up – probably not too surprising given the media industries current unnatural obsession with all things Apple – it is the saviour of publishing after all. But given my recent meetings have been mobile marketing focused, the lead question has always been whether [...]
blog by
Dec 01
Vanessa Daly
Some wisdom that Weight Watchers need to heed. Because their mobile site only works on Blackberries, Windows Mobiles and iPhones, the company is slimming down its potential market to just 9%. To me that sounds crazy, why would you go to all the bother of developing a mobile service but not optimize it for the [...]
