With Apple’s recently publicised attack on Flurry for its mobile analytics data policy, the question about who ultimately owns the data recorded remains open. It has long been known that mobile analytics firms, such as Flurry and Google assume ownership of the data and user information collected from websites and mobile apps. For brands and [...]
The latest hope is that in app advertising will be where it’s at, with some analysts following the app pack creator, Apple and their iAd. The iAd promises more emotion than TV advertising and more interaction than internet advertising. Apple claims that the iAd is where it’s at because search doesn’t work. That may whip [...]
In some recent mobile marketing meetings the topic of iPads has come up – probably not too surprising given the media industries current unnatural obsession with all things Apple – it is the saviour of publishing after all. But given my recent meetings have been mobile marketing focused, the lead question has always been whether [...]
