With Apple’s recently publicised attack on Flurry for its mobile analytics data policy, the question about who ultimately owns the data recorded remains open. It has long been known that mobile analytics firms, such as Flurry and Google assume ownership of the data and user information collected from websites and mobile apps. For brands and [...]
If you’ve done a mobile search recently, you’ll be only too aware on how broken it is. Even Google struggles to rank mobile sites, listing the PC websites first (but why, I’m on a mobile?) before giving you acces to the mobile websites on another results page.
Bango research found that only half of PC [...]
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Oct 24
Vanessa Daly
Recent research published on the Mobislim blog from the three mobile advertising campaigns ran there points to Google as the clear winner. Should we be surprised that this Internet giant is as strong on mobile as it is on the PC?
Well, to be honest yes! It seems all the best [...]
