An interesting study from Openwave on mobile internet usage highlights recent mobile advertising trends and points to the value of targeting.
The study points out that while AdMob served the most ads (nearly 7 times more than the nearest competitor), it also had the lower click through rate (CTR) in comparison to BuzzCity and Microsoft.
Ads served [...]
At last, some research that tracks the intersection between mobile advertising and mobile social communities!
This white paper from Peggy Anne Salz, chief analyst at MSearchGroove, helps marketers understand how to effectively market to mobile social community members.
“Mobile Advertising for the Masses” highlights that in the personal world of mobile social networks, advertising [...]
The second of the ‘Mobile advertising for newbies’ white papers is in the works. Written by Peggy Anne Salz, of MSearchGroove, it will look at banner ad campaigns in three mobile social networks - BuzzCity, Itsmy and Peperoni.
These three different networks have millions of users each, from many different countries around the world.
It’ll be really interesting [...]
