Analytics on Mobile

The second of the ‘Mobile advertising for newbies’ white papers is in the works.  Written by Peggy Anne Salz, of MSearchGroove, it will look at banner ad campaigns in three mobile social networks – BuzzCity, Itsmy and Peperoni.  These three different networks have millions of users each, from many different countries around the world. It’ll be really [...]

Anyone who’s running mobile advertising campaigns and wants to see how mobile analytics can help them measure success, should check out the Mobislim blog.  As the season of goodwill is almost upon us, Maria from Mobislim is requesting some new content so she can raise money for Save The Children – see below.  I hope [...]

Some wisdom that Weight Watchers need to heed. Because their mobile site only works on Blackberries, Windows Mobiles and iPhones, the company is slimming down its potential market to just 9%. To me that sounds crazy, why would you go to all the bother of developing a mobile service but not optimize it for the [...]

This is not a post about doom and gloom, you’ve see enough of that in the media. No, I want to tell you some good news about how you can make sure your mobile marketing investment will bring you the highest possible returns. According to Anil Malhotra, SVP of marketing at Bango: “In difficult economic [...]

If you’ve done a mobile search recently, you’ll be only too aware on how broken it is. Even Google struggles to rank mobile sites, listing the PC websites first (but why, I’m on a mobile?) before giving you acces to the mobile websites on another results page. Bango research found that only half of PC [...]

…and a good proof of this is the finalists list that the MMA made public yesterday for MMA’s Fourth Annual Global Mobile Marketing Awards. Reviewing some of the ideas behind these campaigns makes me very happy because it means two things: – More brands are embracing mobile marketing – Mobile marketing can be “sooo” creative [...]

FMCG giant Unilever has published some interesting stats on a mobile marketing campaign they ran recently for their Peperami brand that point to the value of mobile analytics and in particular unique visitor count. But before we go any further, many of you may be wondering what Peperami is. It’s snack food that’s popular in [...]

Coremetrics is the latest traditional web analytics tool to offer mobile analytics capability – Omniture and NedStat already provide some mobile metrics to help marketers understand how their customers are interacting with their brand over this channel. So what are they offering and do they provide much needed metrics for the mobile channel? The Coremetrics [...]