Analytics on Mobile

Thank you for stopping by to read our blog today.
Since 2008, Analytics on mobile has endeavoured to offer webmasters, digital marketers and new media agencies up-to-date information on the key trends affecting the world of mobile analytics.
As from Monday 19th July 2010 this blog will no longer be updated but instead we will be offering [...]

In some recent mobile marketing meetings the topic of iPads has come up – probably not too surprising given the media industries current unnatural obsession with all things Apple – it is the saviour of publishing after all. But given my recent meetings have been mobile marketing focused, the lead question has always been whether [...]

Bango will be hosting a series of webinars that will cover the technical integration and look at how reporting works with Bango Analytics.  
Don’t miss out on these Bango webinars:
1. Technical implementation of Bango Analytics 
Wednesday 25th November at 4pm UK time
The first webinar will cover the technical implementation of Bango Analytics so that you can accurately track your marketing [...]

For most on-line marketers, the BlackBerry customer base is an important segment and it is targeted with an optimized version of the website designed specifically for the device. The ability to automatically identify the user, attribute them to the correct home country and understand how these customers use the site is [...]

An interesting study from Openwave on mobile internet usage highlights recent mobile advertising trends and points to the value of targeting.
The study points out that while AdMob served the most ads (nearly 7 times more than the nearest competitor), it also had the lower click through rate (CTR) in comparison to BuzzCity and Microsoft. 
Ads served [...]

At last, some research that tracks the intersection between mobile advertising and mobile social communities!
This white paper from Peggy Anne Salz, chief analyst at MSearchGroove, helps marketers understand how to effectively market to mobile social community members.
“Mobile Advertising for the Masses” highlights that in the personal world of mobile social networks, advertising [...]

You’d have thought that you’d be able to see how your mobile website is performing hour by hour but sadly that’s not generally the case. You can get this in the PC analytics world with the likes of Omniture - in the mobile world, only Bango gives you this level of granularity.
Mobile is [...]

Bryson Meunier quotes some interesting figures from a test he did with Google Analytics to detect mobile devices coming to his PC site, then compared this with Bango Analytics for websites. It seems Google just doesn’t cut it when it comes to mobile - Google only detected 12% of the mobile traffic that Bango measured. [...]

The new mobile FT.com launched last week has raised the bar when it comes to personalization on mobile.
Now users can customize what they see on their mobile device (Market Data etc) and then get to what interests them most when they return, without having to log in.
This is the first time that [...]

Jitterbug Wireless is a great example of a mobile network with a clearly defined audience. This US-based MVNO is aimed at the baby boomers and older Americans who want a simplified mobile experience.
The phones are a basic, oversized, three-button design with all the complexity removed for a demographic that just doesn’t need [...]