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Bango's Mobile Analytics
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Vanessa Daly
mobile analytics
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Take data ownership into your own hands!

With Apple’s recently publicised attack on Flurry for its mobile analytics data policy, the question about who ultimately owns the data recorded remains open. It has long been known that mobile analytics firms, such as Flurry and Google assume ownership of the data and user information collected from websites and mobile apps. For brands and [...]

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blog by
Bango's Mobile Analytics
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Adam Kerr
Mobile advertising
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Mobile advertising still fails to deliver on its promise

The latest hope is that in app advertising will be where it’s at, with some analysts following the app pack creator, Apple and their iAd. The iAd promises more emotion than TV advertising and more interaction than internet advertising. Apple claims that the iAd is where it’s at because search doesn’t work. That may whip [...]

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Bango's Mobile Analytics
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Maria at Bango
mobile analytics, Mobile marketing, Site analysis
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Feeling a bit dizzy after biting the poisoned apple? Apple switches the agreement behind developer’s backs.

After reading the new “bans” from Apple, one might feel like Snow White after biting the witch’s apple: dizzy and confused until you fall asleep in the middle of so much nonsense. Not only has Apple stamped out Flash to iPhone conversions , such that iPhone apps can now only be written in Apple-approved programming [...]

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