Analytics on Mobile http://analyticsonmobile.com What matters in mobile analytics Thu, 14 Jan 2010 15:48:15 +0000 http://wordpress.org/?v=2.7 en hourly 1 Free white paper “Lost in the mobile maze”. Why mobile complexity continues to challenge the biggest and best in the industry http://analyticsonmobile.com/2010/01/14/free-white-paper-%e2%80%9clost-in-the-mobile-maze%e2%80%9d-why-mobile-complexity-continues-to-challenge-the-biggest-and-best-in-the-industry.html http://analyticsonmobile.com/2010/01/14/free-white-paper-%e2%80%9clost-in-the-mobile-maze%e2%80%9d-why-mobile-complexity-continues-to-challenge-the-biggest-and-best-in-the-industry.html#comments Thu, 14 Jan 2010 15:48:15 +0000 Maria at Bango http://analyticsonmobile.com/?p=519 Lost in the mobile maze
Many companies assume that the mobile web is a smaller, less capable version of the PC web. But this assumption does not recognize the true importance of mobile, the complexities it introduces or the massive benefits it brings. Companies such as Google and Adobe, who are big players in the web world are still struggling to understand mobile, and as a result are failing to deliver an acceptable mobile experience to consumers. Only mobile delivers a personal web experience with always-on, 24/7 access that can include an identity, location and direct payment mechanism via the mobile phone bill. These benefits deliver significant improvements to sales and marketing campaigns that are not available via the traditional PC. Companies need to understand the real complexities that make mobile different to be able to succeed on mobile. The “Lost in the mobile maze” white paper offers us help to understand all the elements involved when considering taking our brands onto mobile. Get your free copy today and read about:
  • How different phones, browsers and markup languages can affect the delivery of your content.
  • How operators gateways, countries and MVNOs influence user identification and the role of transcoders.
  • The different connection types and how this may determine the storage of cookies.
  • How signal coverage, latency and data losses can skew the results of your marketing plan.
  • URL lengths and redirects, how to determine location and how to track applications, non-browser interaction and media.
  • Different tracking codes and methods to know if your mobile strategy is working towards your goals at any time.
]]> http://analyticsonmobile.com/2010/01/14/free-white-paper-%e2%80%9clost-in-the-mobile-maze%e2%80%9d-why-mobile-complexity-continues-to-challenge-the-biggest-and-best-in-the-industry.html/feed Look out for the next series of Bango Analytics webinars http://analyticsonmobile.com/2009/11/13/look-out-for-the-next-series-of-bango-analytics-webinars.html http://analyticsonmobile.com/2009/11/13/look-out-for-the-next-series-of-bango-analytics-webinars.html#comments Fri, 13 Nov 2009 13:37:57 +0000 Vanessa Daly http://analyticsonmobile.com/?p=496 Bango will be hosting a series of webinars that will cover the technical integration and look at how reporting works with Bango Analytics. 
 

Don’t miss out on these Bango webinars:


1. Technical implementation of Bango Analytics 

Wednesday 25th November at 4pm UK time
The first webinar will cover the technical implementation of Bango Analytics so that you can accurately track your marketing and advertising campaigns, and your video and application downloads.

Spaces are limited so register now!


2. Bango Analytics reporting

Wednesday 2nd December 2009 4pm UK time

In the second webinar in this series we will be looking at the reporting features of Analytics including new reports that are being released at the end of the month. These new reports will provide you with even more reporting and enhanced filter options so that you can determine the success of your advertising and marketing campaigns and understand what your customers are visiting on your site.

Some of the new reports are: 

  • Campaign parameter reports
  • Search engine reports
  • Key phrase/keyword reports
  • Referrer reporting

Spaces are limited so register now!

Steven Shields from Katina Leisure has been using Bango Analytics reports and had this to say: “I have been using the new reporting tool, ‘Page Depth’, in conjunction with a number of different filters, and the data I am able to produce is going to prove pivotal.]]> http://analyticsonmobile.com/2009/11/13/look-out-for-the-next-series-of-bango-analytics-webinars.html/feed Watch the recording of Bango webinar: The US opportunity http://analyticsonmobile.com/2009/10/22/bango-webinar-the-us-opportunity.html http://analyticsonmobile.com/2009/10/22/bango-webinar-the-us-opportunity.html#comments Thu, 22 Oct 2009 16:58:35 +0000 admin http://analyticsonmobile.com/?p=488 Bango webinar: US opportunity

You can now watch a recording of the Bango webinar: The US opportunity and how we can help with operator billing.

The topics discussed were:
  • The US mobile market
  • The approval process
  • What the MMA guidelines stipulate
  • Some hints and tips on testing your site.
Click here  to watch it now. ]]> http://analyticsonmobile.com/2009/10/22/bango-webinar-the-us-opportunity.html/feed Bango mobile analytics Q/A http://analyticsonmobile.com/2009/10/13/bango-mobile-analytics-qa.html http://analyticsonmobile.com/2009/10/13/bango-mobile-analytics-qa.html#comments Tue, 13 Oct 2009 09:23:42 +0000 admin http://analyticsonmobile.com/?p=452 The folks at Mobile Strategy blog have elaborated a comprehensive list of mobile analytics providers.  One of their readers, asked the following questions regarding each of the providers.

These are our answers to Barbara Ballard about Bango Mobile Analytics and a starting point for the task Mobile Strategy blog is undertaking! Hope this helps to clarify and if you have any more questions, don’t hesitate to contact us or visit bango.com /analytics.

1. Platforms (web, app, which app platforms): Web focused but also widely used by many mobile applications across all major platforms.

2. Mobile-only or cross-platform (are users tracked, or just mobile users?): Cross platform. Bango accurately tracks unique individuals independent of device, browser or network connection.

3. Approximate cost (free|$20-100/month|$100-$500/month|$500+/month) From US $49 per month for 100.000 page views. Additional traffic capacity can be added online. Enterprise solutions for high volumes are available.

4. Whole site, or limited number of pages on the site? Bango lets you track every single page on your site. All you need to do is add a simple line of HTML code to pages you wish to track – we recommend tracking campaign landing pages, home, home pages, key decision points and goals such as download pages and forms.

5. Advertising focus? (how well does a landing page do? Who are referers?): Tracking code on landing pages record referrers, search terms and query string, including 6 Bango campaign variables allowing simple definition of campaign, source, type, medium, term and owner. It also automatically records the campaign variables defined by Google AdWords or AdMob. This information can be passed on through the site for additional ad focus. Bango also supports the ability to track clicks on links via redirection. This allows advertising clicks to be tracked when you do not have the ability to add tracking code to the landing page. It is also ideal for tracking clicks to partner sites or into client applications such as an App Store.

6. Design optimization focus? (click path analysis? A|B testing? ) Bango Analytics focuses on data accuracy through precise visitor identification. There are too many measurement tools that deliver pretty graphs based on data containing massive margins for error. This is not acceptable for supporting rapid growth in mobile marketing. Bango uses a new method of visitor identification that leverages direct handset authentication via operators and other mobile partners in addition to all the standard IP, user agent and cookie methods commonly used. This allows unprecidented levels of accuracy to build a more confident picture of the benefits of mobile marketing. It is also possible to obtain the Bango User ID in real-time for site personalization, allowing you to provide visitors with relevant, compelling content.

7. Using 1-pixel method? 7a. Using more sophisticated 1-pixel method, TBD? Bango uses a 1-pixel method of tracking that is extended to record query strings, referrer, search engines, keywords and common campaign parameters. It also links with the Bango Identifier technology to assign a persistent unique visitor ID to track with greatly improved accuracy.

8. Using Javascript method? JavaScript should not be used for general mobile use. It can break sites on a wide range of mass market devices and impact consumer experience.

9. Using server-hit method? Bango does not use server log data as it does not provide as rich information.

10. Tracking individual phone numbers? Bango uses a range of public information and exclusive private data supplied by trusted mobile partners to achieve unprecedented accuracy. Identification takes place the first time Bango sees a new visitor, this could be when they make a payment, land on a web page containing Bango page tracking, or are redirected through a Bango server as part of the Bango Identifier process or Bango Link Tracking. Future visits return the same unique user ID. The Bango system uses a range of information to determine accurate customer identification, including:
  • Authenticated identity provided by operators and other mobile partners. This is provided direct to Bango through secure connections. This delivers unprecedented identification accuracy for the most reliable results.
  • Public information supplied in the headers
  • Handset specific attributes (including screen details and language settings)
  • Operator identity (including MVNO)
  • Network IP address
  • Cookies where available.
  • Previous history with Bango (payment and browsing)
  • The Bango User ID is persistent across sessions and network connections and works on all devices, making it more reliable than cookies. Mobile phone numbers are rarely provided especially on non-operator connections such as WiFi – this makes them unreliable as a means of persistent identification.


11. Using cookie method? Cookies can be used on the very latest devices providing the network connection does not block them – eg transcoders or certain operator gateway behaviour. Cookies alone do not provide a good level of accuracy for visitor identification.

12. If app, how often does it check in with server? What if no connection? Does it slow down app? Bango only provides in app analytics for live, connected applications at this time. There is no impact on app performance using Bango Analytics. ]]> http://analyticsonmobile.com/2009/10/13/bango-mobile-analytics-qa.html/feed “Increase your campaign ROI with mobile analytics” - Free white paper http://analyticsonmobile.com/2009/10/08/increase-your-campaign-roi-with-mobile-analytics-free-white-paper.html http://analyticsonmobile.com/2009/10/08/increase-your-campaign-roi-with-mobile-analytics-free-white-paper.html#comments Thu, 08 Oct 2009 11:46:28 +0000 admin http://analyticsonmobile.com/?p=455 increase-your-campaign-roi-with-mobile-analytics1 Bango has released a new white paper with the title “Increase your campaign ROI with mobile analytics” as part of a series of educational white papers to help people make the most of the mobile ecosystem. You can download the white paper for free at www.bango.com/ campaignanalyticswp


The white paper provides a guide to mobile advertising and mobile search to help with your strategy. It looks at key metrics to consider such as impressions, clicks, conversions, repeat visits and how mobile analytics solutions, such as Bango analytics, are key to any mobile advertising strategy.

It also explains the mobile complexities that affect accuracy and ROI, including handsets, browsers, markup languages, gateways, countries and MVNOs as well as connection types and the impact of transcoders.

Get your free copy now and start increasing your campaign ROI with mobile analytics.
]]> http://analyticsonmobile.com/2009/10/08/increase-your-campaign-roi-with-mobile-analytics-free-white-paper.html/feed Information accuracy most important to analytics says Forrester http://analyticsonmobile.com/2009/09/14/information-accuracy-most-important-to-analytics-says-forrester.html http://analyticsonmobile.com/2009/09/14/information-accuracy-most-important-to-analytics-says-forrester.html#comments Mon, 14 Sep 2009 15:21:01 +0000 admin http://analyticsonmobile.com/?p=413 A recent report by Forrester Research Inc contains an interesting customer online survey of desktop web analytics solutions. It reveals that the industries primary consideration when selecting a web analytics solution is accuracy of information. This is not really a surprise given the current inaccuracy and uncertainty of visitor identification in PC web analytics based on their reliance on cookies. PC web analytics companies tend to play down these data discrepancies offering simple margins for error and distract brands with free products and ever prettier graphics. But accuracy of information is the crucial foundation required to make dependable business decisions, and the true magnitude of information inaccuracy in PC web analytics often remains unknown.

 
Accuracy of information ranks top!

Accuracy of information ranks top!

Mobile is different. To start with a consumer’s phone is individually identifiable – there are EMEI numbers on the handset as well as the mobile phone number (MSISDN), operator sub number and mobile identification number (MIN). Bango Analytics is the only mobile web analytics solution to clearly differentiate itself from legacy PC web analytics solutions and inferior mobile solutions by leveraging a number of these mobile identification methods in addition to traditional forms of identification such as cookies and IP addresses. This can only be achieved through secure and trusted partnerships with operators and handset manufacturers.

 

Precise visitor identification facilitates a dramatic step change in accuracy across all information. Once you can reliably and persistently identify individuals you have the foundation on which to gather and analyse accurate information – data about your marketing campaigns, page views, visits, time on site, depth of visits and goal conversions all becomes much more dependable. Bango Analytics also extends this accuracy across multiple sessions from any mobile phone connecting via an operator network or Wifi hotspot.

                                                                                    

Bryson Meunier, an Associate Director of SEO at Resolution Media, an Omnicom Media Group Company, discovered this first hand. He compared Bango Analytics with Google Analytics to measure mobile visitors to a PC website and discovered that “Google Analytics only tracked 12% of the pageviews caught by Bango”. On his blog (http://www.brysonmeunier.com/mobile-analytics-with-google-analytics) he concluded that “the only accurate method for tracking mobile users is to install mobile analytics”.

 

It is easy to see the benefits of a good mobile web analytics solution for yourself. Simply grab a trial Bango Analytics account and implement page tracking on your home page or campaign landing page. Give it a week and compare the new numbers against your existing PC web analytics results.

]]> http://analyticsonmobile.com/2009/09/14/information-accuracy-most-important-to-analytics-says-forrester.html/feed White Paper: Increasing your slice of the BlackBerry pie http://analyticsonmobile.com/2009/09/08/white-paper-increasing-your-slice-of-the-blackberry-pie.html http://analyticsonmobile.com/2009/09/08/white-paper-increasing-your-slice-of-the-blackberry-pie.html#comments Tue, 08 Sep 2009 13:27:58 +0000 admin http://analyticsonmobile.com/?p=400 For most on-line marketers, the BlackBerry customer base is an important segment and it is targeted with an optimized version of the website designed specifically for the device. The ability to automatically identify the user, attribute them to the correct home country and understand how these customers use the site is vital to deliver the best experience and maximize your return on marketing to these users. Increasing your slice of the BlackBerry pie

Bango data collected across many millions of users accessing the internet from mobile devices reveals one other important usage characteristic: The BlackBerry user base will be much more likely to use Wi-Fi as a connection method where available. Find out how Bango Analytics helps you capitalize on your BlackBerry visitors -  download your copy of the white paper today and start increasing your slice of the BlackBerry pie. With Blackberry users accessing the internet via RIM gateways, in some cases operators gateways and WiFi hotspots where available, identification of your visitors is key to determine the success of your mobile marketing efforts. ]]> http://analyticsonmobile.com/2009/09/08/white-paper-increasing-your-slice-of-the-blackberry-pie.html/feed GiveUsFreeWiFi-WeLoveIt http://analyticsonmobile.com/2009/08/13/giveusfreewifi-weloveit.html http://analyticsonmobile.com/2009/08/13/giveusfreewifi-weloveit.html#comments Thu, 13 Aug 2009 10:50:40 +0000 Maria at Bango http://analyticsonmobile.com/?p=383 Bango research, over 20% of your mobile customers are now connecting via Wi-Fi. Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and Targeting (SMART) report. The increase in Smartphone sales is a reality and I would like to know who is taking advantage of this insight into Wi-Fi connectivity to help maximize their mobile marketing efforts..

I put my search hat on and I found two very good examples on Vanksen Culture-buzz blog: Creative mobile marketing using network names. The first example is a coffee shop called the CoffeeCompany that gives you free WiFi access with a twist. The network name periodically changes to messages such as “Mmm…YummyMuffinOnly2Euro” or “BuyAnotherCupYouCheapskate” Errrrm…point taken!. The second example is the rental car company SIXT. They offered free WiFi access to the travellers of Hamburg airport while using the following messages as the network name “Drive instead of surf”, “SIXT airport specials”, and “BMW 3 starting at €159”. Very neat.

These are great ways to engage with WiFi users, but not so good if you want to track the results!  So what’s the best way of engaging and tracking at the same time? Well what you can do is present a compelling offer before free WiFi can be accessed.  By presenting a webpage before users connect you can communicate key messages and offers directing them to your website e.g “Claim your free coffee voucher” or “Free Lady GAGA ringtone”.  You can then track them from initial engagement through to activity on your website.  With tools like Bango Analytics you can uniquely identify each visitor to track their activity, reward loyalty and present a personalized experience the next time they return.  Bango has also just launched operator billing over WiFi connections, which makes it very easy for these WiFi connected visitors  to buy digital content. Watch this video to see it by yourself.

Bango launches operator billing over WiFi

Think how you can take advantage of this growing WiFi opportunity and optimize your mobile marketing.  In the mean time, keep giving us free WiFi, we love it!]]> http://analyticsonmobile.com/2009/08/13/giveusfreewifi-weloveit.html/feed T3 says let the creative ideas drive forward mobile http://analyticsonmobile.com/2009/06/23/t3-says-let-the-creative-ideas-drive-forward-mobile.html http://analyticsonmobile.com/2009/06/23/t3-says-let-the-creative-ideas-drive-forward-mobile.html#comments Tue, 23 Jun 2009 15:20:51 +0000 sarahkeefe http://analyticsonmobile.com/?p=371 T3 as this top integrated marketing firm launches a mobile division. And he has a point.

NBC Universal banners ads created by T3

    NBC Universal banners ads created by T3

T3’s clients include brand heavyweights NBC Universal, Microsoft, Intel, JCPenney, Marriott to name a few. Ben Gaddis believes that for mobile programs to work, mobile needs to be integrated into the strategic thinking and planning right from the beginning.

According to Gaddis, mobile programs in Europe tend to get 10-15 times the level of interaction than similar US programs and that’s because the creative is better. You need to give a good reason for consumers to engage with the brand, why should they care?

“In the US, we’ve been too focused on understanding the technology but now that’s a lot easier, we need to let the ideas drive the campaigns. Mobile is huge, nothing else offers such a powerful one-to-one communication method.”

And, of course, when you do run your mobile campaigns, you definitely should analyze the results - did the campaign reach the target audience, how did people engage with the message and did the campaign deliver the level of interaction you were looking for? All this is possible with a suitable mobile analytics tool such as Bango Analytics. Find out more…]]> http://analyticsonmobile.com/2009/06/23/t3-says-let-the-creative-ideas-drive-forward-mobile.html/feed IAB says UK mobile advertising market grew by 100% http://analyticsonmobile.com/2009/05/15/iab-says-uk-mobile-advertising-market-grew-by-100.html http://analyticsonmobile.com/2009/05/15/iab-says-uk-mobile-advertising-market-grew-by-100.html#comments Fri, 15 May 2009 15:36:20 +0000 sarahkeefe http://analyticsonmobile.com/?p=358 IAB report on mobile advertising spend

      IAB report on mobile
      advertising spend

A report from the IAB this week confirms that mobile advertising in the UK bucked all market trends, doubling in size on a like for like basis in 2008, increasing by 99.2% year on year.

Over the last year CPM prices have come down a long way as the volume of ad inventory has increased but there’s no doubt the number of mobile ad campaigns has increased significantly. 

There’s some interesting facts in there:

  • UK mobile advertising market was worth £28.6m in 2008
  • Spend was evenly split between display and search marketing
  • These first mobile figures correlate strongly with the early days of online advertising 10 years ago.

We know from speaking to our clients that search marketing performs better than display advertising but it generates fewer click-throughs as fewer people search on their mobile handsets than view display ads.

This report comes from a well respected industry body and adds a level of realism.  I  have a copy of the IAB’s very readable “Guide to mobile advertising” which is available online.  As always make sure you are using an independent mobile web analytics solution to measure success for all your campaigns.

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