After reading the new “bans” from Apple, one might feel like Snow White after biting the witch’s apple: dizzy and confused until you fall asleep in the middle of so much nonsense. Not only has Apple stamped out Flash to iPhone conversions , such that iPhone apps can now only be written in Apple-approved programming [...]
JiWire has released an interesting report that states WiFi access is on the upswing while data card usage is slowly shrinking. The Mobile Audience Insights Report found (in Q4 2009) that 56% of consumers were connecting to the Internet via mobile devices through public WiFi hotspots. JiWire also predict a further 15% increase in free [...]
Many companies assume that the mobile web is a smaller, less capable version of the PC web. But this assumption does not recognize the true importance of mobile, the complexities it introduces or the massive benefits it brings. Companies such as Google and Adobe, who are big players in the web world are still struggling [...]
The folks at Mobile Strategy blog have elaborated a comprehensive list of mobile analytics providers. One of their readers, asked the following questions regarding each of the providers. These are our answers to Barbara Ballard about Bango Mobile Analytics and a starting point for the task Mobile Strategy blog is undertaking! Hope this helps to [...]
For most on-line marketers, the BlackBerry customer base is an important segment and it is targeted with an optimized version of the website designed specifically for the device. The ability to automatically identify the user, attribute them to the correct home country and understand how these customers use the site is vital to deliver the [...]
According to recent Bango research, over 20% of your mobile customers are now connecting via Wi-Fi. Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and Targeting (SMART) report. The increase in Smartphone sales is a reality and I would like to know [...]
It’s a tough nut to crack but the GSMA is going to tackle one of the biggest barriers to the uptake of mobile advertising – the lack of measurement capabilities. Agencies and advertisers say they just don’t have the information needed for either planning or reporting purposes, and this puts mobile advertising at a disadvantage [...]
You’d have thought that you’d be able to see how your mobile website is performing hour by hour but sadly that’s not generally the case. You can get this in the PC analytics world with the likes of Omniture – in the mobile world, only Bango gives you this level of granularity. Mobile is the [...]
The new mobile FT.com launched last week has raised the bar when it comes to personalization on mobile. Now users can customize what they see on their mobile device (Market Data etc) and then get to what interests them most when they return, without having to log in. This is the first time that a [...]
Some wisdom that Weight Watchers need to heed. Because their mobile site only works on Blackberries, Windows Mobiles and iPhones, the company is slimming down its potential market to just 9%. To me that sounds crazy, why would you go to all the bother of developing a mobile service but not optimize it for the [...]
