A recent report by Forrester Research Inc contains an interesting customer online survey of desktop web analytics solutions. It reveals that the industries primary consideration when selecting a web analytics solution is accuracy of information. This is not really a surprise given the current inaccuracy and uncertainty of visitor identification in PC web analytics based [...]
You’d have thought that you’d be able to see how your mobile website is performing hour by hour but sadly that’s not generally the case. You can get this in the PC analytics world with the likes of Omniture - in the mobile world, only Bango gives you this level of granularity.
Mobile is [...]
Coremetrics is the latest traditional web analytics tool to offer mobile analytics capability - Omniture and NedStat already provide some mobile metrics to help marketers understand how their customers are interacting with their brand over this channel. So what are they offering and do they provide much needed metrics for the mobile channel?
The Coremetrics 2009 [...]
Mobile is a brave new world for anyone who’s come from the traditional web analytics world. That’s because current tools designed for PC web analysis from companies such as Google Analytics and Omniture simply don’t work on mobile. That’s because they rely on JavaScript tags for data collection.
Using this method, site owners place a tag [...]
