According to recent Bango research, over 20% of your mobile customers are now connecting via Wi-Fi. Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and Targeting (SMART) report. The increase in Smartphone sales is a reality [...]
Bryson Meunier quotes some interesting figures from a test he did with Google Analytics to detect mobile devices coming to his PC site, then compared this with Bango Analytics for websites. It seems Google just doesn’t cut it when it comes to mobile - Google only detected 12% of the mobile traffic that Bango measured. [...]
If you’ve done a mobile search recently, you’ll be only too aware on how broken it is. Even Google struggles to rank mobile sites, listing the PC websites first (but why, I’m on a mobile?) before giving you acces to the mobile websites on another results page.
Bango research found that only half of PC [...]
