“Teaching mobile to creatives is a lot easier than teaching creative to mobile folk,” said Ben Gaddis at T3 as this top integrated marketing firm launches a mobile division. And he has a point. T3′s clients include brand heavyweights NBC Universal, Microsoft, Intel, JCPenney, Marriott to name a few. Ben Gaddis believes that for mobile [...]
You’d have thought that you’d be able to see how your mobile website is performing hour by hour but sadly that’s not generally the case. You can get this in the PC analytics world with the likes of Omniture – in the mobile world, only Bango gives you this level of granularity. Mobile is the [...]
Jitterbug Wireless is a great example of a mobile network with a clearly defined audience. This US-based MVNO is aimed at the baby boomers and older Americans who want a simplified mobile experience. The phones are a basic, oversized, three-button design with all the complexity removed for a demographic that just doesn’t need it. Jitterbug [...]
This is not a post about doom and gloom, you’ve see enough of that in the media. No, I want to tell you some good news about how you can make sure your mobile marketing investment will bring you the highest possible returns. According to Anil Malhotra, SVP of marketing at Bango: “In difficult economic [...]
…and a good proof of this is the finalists list that the MMA made public yesterday for MMA’s Fourth Annual Global Mobile Marketing Awards. Reviewing some of the ideas behind these campaigns makes me very happy because it means two things: – More brands are embracing mobile marketing – Mobile marketing can be “sooo” creative [...]
FMCG giant Unilever has published some interesting stats on a mobile marketing campaign they ran recently for their Peperami brand that point to the value of mobile analytics and in particular unique visitor count. But before we go any further, many of you may be wondering what Peperami is. It’s snack food that’s popular in [...]
Mobile analytics is all about getting a detailed view of visitors interacting with a mobile site. Of the businesses we speak to, knowing which countries their visitors came from has helped them determine where their market is and which countries they should target their mobile marketing. For example, if you are getting lots of visitors [...]
