Analytics on Mobile

In some recent mobile marketing meetings the topic of iPads has come up – probably not too surprising given the media industries current unnatural obsession with all things Apple – it is the saviour of publishing after all. But given my recent meetings have been mobile marketing focused, the lead question has always been whether [...]

IAB and PwC study reveals that mobile ad spend beat expectations last year, growing up to 32%

It is great to see that the industry is evolving and growing at such a good rate even in challenging times.

Some of the key findings from the study are:

Both paid-for search and display formats performed above expectations - [...]

Brian Prows from MobileBeyond recently interviewed Andy Bovingdon, VP of Product Marketing at Bango. Listen to their discussion on this podcast around mobile payments, analytics and the findings from Bango’s study showing that brands are not adequately measuring mobile campaigns.

Don´t miss the opportunity to learn about:

The importance of “relevance” and user engagement in mobile interactions [...]

After reading the new “bans” from Apple, one might feel like Snow White after biting the witch’s apple: dizzy and confused until you fall asleep in the middle of so much nonsense.

Not only has Apple stamped out Flash to iPhone conversions , such that iPhone apps can now only be written in Apple-approved programming languages [...]

JiWire has released an interesting report that states WiFi access is on the upswing
while data card usage is slowly shrinking.
The Mobile Audience Insights Report found (in Q4 2009) that 56% of consumers were
connecting to the Internet via mobile devices through public WiFi hotspots.
JiWire also predict a further 15% increase in free WiFi hotspots in the [...]

Bango will be hosting a series of webinars that will cover the technical integration and look at how reporting works with Bango Analytics.  
Don’t miss out on these Bango webinars:
1. Technical implementation of Bango Analytics 
Wednesday 25th November at 4pm UK time
The first webinar will cover the technical implementation of Bango Analytics so that you can accurately track your marketing [...]

The folks at Mobile Strategy blog have elaborated a comprehensive list of mobile analytics
providers.  One of their readers, asked the following questions regarding each of the providers.
These are our answers to Barbara Ballard about Bango Mobile Analytics and a starting point for the task Mobile Strategy blog is undertaking!
Hope this helps to clarify and if [...]

Bango has released a new white paper with the title “Increase your campaign ROI with mobile analytics” as part of a series of educational white papers to help people make the most of the mobile ecosystem. You can download the white paper for free at www.bango.com/ campaignanalyticswp

The white paper provides a guide to mobile advertising [...]

For most on-line marketers, the BlackBerry customer base is an important segment and it is targeted with an optimized version of the website designed specifically for the device. The ability to automatically identify the user, attribute them to the correct home country and understand how these customers use the site is [...]

According to recent Bango research, over 20% of your mobile customers are now connecting via Wi-Fi. Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and Targeting (SMART) report. The increase in Smartphone sales is a reality [...]