Analytics on Mobile

You can now watch a recording of the Bango webinar: The US opportunity and how we can help with operator billing. The topics discussed were: The US mobile market The approval process What the MMA guidelines stipulate Some hints and tips on testing your site. Click here  to watch it now.

The folks at Mobile Strategy blog have elaborated a comprehensive list of mobile analytics providers.  One of their readers, asked the following questions regarding each of the providers. These are our answers to Barbara Ballard about Bango Mobile Analytics and a starting point for the task Mobile Strategy blog is undertaking! Hope this helps to [...]

Bango has released a new white paper with the title “Increase your campaign ROI with mobile analytics” as part of a series of educational white papers to help people make the most of the mobile ecosystem. You can download the white paper for free at www.bango.com/ campaignanalyticswp The white paper provides a guide to mobile [...]

A recent report by Forrester Research Inc contains an interesting customer online survey of desktop web analytics solutions. It reveals that the industries primary consideration when selecting a web analytics solution is accuracy of information. This is not really a surprise given the current inaccuracy and uncertainty of visitor identification in PC web analytics based [...]

For most on-line marketers, the BlackBerry customer base is an important segment and it is targeted with an optimized version of the website designed specifically for the device. The ability to automatically identify the user, attribute them to the correct home country and understand how these customers use the site is vital to deliver the [...]

According to recent Bango research, over 20% of your mobile customers are now connecting via Wi-Fi. Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and Targeting (SMART) report. The increase in Smartphone sales is a reality and I would like to know [...]

“Teaching mobile to creatives is a lot easier than teaching creative to mobile folk,” said Ben Gaddis at T3 as this top integrated marketing firm launches a mobile division. And he has a point. T3′s clients include brand heavyweights NBC Universal, Microsoft, Intel, JCPenney, Marriott to name a few. Ben Gaddis believes that for mobile [...]

A report from the IAB this week confirms that mobile advertising in the UK bucked all market trends, doubling in size on a like for like basis in 2008, increasing by 99.2% year on year. Over the last year CPM prices have come down a long way as the volume of ad inventory has increased [...]

For most of Bango’s 10 years driving the mobile web, the use of cookies has left you with a bad taste; they have simply failed to work reliably on mobile to provide mobile web analytics data. But times are a changing… Where cookies have been naively used for mobile products, the tracking of website visitors has often [...]

An interesting study from Openwave on mobile internet usage highlights recent mobile advertising trends and points to the value of targeting. The study points out that while AdMob served the most ads (nearly 7 times more than the nearest competitor), it also had the lower click through rate (CTR) in comparison to BuzzCity and Microsoft.  Ads [...]