Analytics on Mobile

Thank you for stopping by to read our blog today.
Since 2008, Analytics on mobile has endeavoured to offer webmasters, digital marketers and new media agencies up-to-date information on the key trends affecting the world of mobile analytics.
As from Monday 19th July 2010 this blog will no longer be updated but instead we will be offering [...]

With Apple’s recently publicised attack on Flurry for its mobile analytics data policy, the question about who ultimately owns the data recorded remains open. It has long been known that mobile analytics firms, such as Flurry and Google assume ownership of the data and user information collected from websites and mobile apps. For brands and [...]

When approaching mobile advertising and the different ad networks that there are on the market, one always wonders which method of reconciling ad delivery we should choose - CPM or CPC? Most ad networks offer both options, and there must be a reason for that, but have any of them ever thought about CPA?
Let´s start [...]

In some recent mobile marketing meetings the topic of iPads has come up – probably not too surprising given the media industries current unnatural obsession with all things Apple – it is the saviour of publishing after all. But given my recent meetings have been mobile marketing focused, the lead question has always been whether [...]

IAB and PwC study reveals that mobile ad spend beat expectations last year, growing up to 32%

It is great to see that the industry is evolving and growing at such a good rate even in challenging times.

Some of the key findings from the study are:

Both paid-for search and display formats performed above expectations - [...]

Brian Prows from MobileBeyond recently interviewed Andy Bovingdon, VP of Product Marketing at Bango. Listen to their discussion on this podcast around mobile payments, analytics and the findings from Bango’s study showing that brands are not adequately measuring mobile campaigns.

Don´t miss the opportunity to learn about:

The importance of “relevance” and user engagement in mobile interactions [...]

After reading the new “bans” from Apple, one might feel like Snow White after biting the witch’s apple: dizzy and confused until you fall asleep in the middle of so much nonsense.

Not only has Apple stamped out Flash to iPhone conversions , such that iPhone apps can now only be written in Apple-approved programming languages [...]

JiWire has released an interesting report that states WiFi access is on the upswing
while data card usage is slowly shrinking.
The Mobile Audience Insights Report found (in Q4 2009) that 56% of consumers were
connecting to the Internet via mobile devices through public WiFi hotspots.
JiWire also predict a further 15% increase in free WiFi hotspots in the [...]

Many companies assume that the mobile web is a smaller, less capable version of the PC web. But this assumption does not recognize the true importance of mobile, the complexities it introduces or the massive benefits it brings. Companies such as Google and Adobe, who are big players in the web [...]

Bango will be hosting a series of webinars that will cover the technical integration and look at how reporting works with Bango Analytics.  
Don’t miss out on these Bango webinars:
1. Technical implementation of Bango Analytics 
Wednesday 25th November at 4pm UK time
The first webinar will cover the technical implementation of Bango Analytics so that you can accurately track your marketing [...]