Analytics on Mobile

Many companies assume that the mobile web is a smaller, less capable version of the PC web. But this assumption does not recognize the true importance of mobile, the complexities it introduces or the massive benefits it brings. Companies such as Google and Adobe, who are big players in the web [...]

Bango will be hosting a series of webinars that will cover the technical integration and look at how reporting works with Bango Analytics.  

Don’t miss out on these Bango webinars:

1. Technical implementation of Bango Analytics 

Wednesday 25th November at 4pm UK time

The first webinar will cover the technical implementation of Bango Analytics so that you can accurately track your marketing [...]

You can now watch a recording of the Bango webinar: The US opportunity and how we can help with operator billing.

The topics discussed were:

The US mobile market
The approval process
What the MMA guidelines stipulate
Some hints and tips on testing your site.

Click here  to watch it now.

The folks at Mobile Strategy blog have elaborated a comprehensive list of mobile analytics

providers.  One of their readers, asked the following questions regarding each of the providers.

These are our answers to Barbara Ballard about Bango Mobile Analytics and a starting point for the task Mobile Strategy blog is undertaking!

Hope this helps to clarify and if [...]

Bango has released a new white paper with the title “Increase your campaign ROI with mobile analytics” as part of a series of educational white papers to help people make the most of the mobile ecosystem. You can download the white paper for free at www.bango.com/ campaignanalyticswp

The white paper provides a guide to mobile advertising [...]

A recent report by Forrester Research Inc contains an interesting customer online survey of desktop web analytics solutions. It reveals that the industries primary consideration when selecting a web analytics solution is accuracy of information. This is not really a surprise given the current inaccuracy and uncertainty of visitor identification in PC web analytics based [...]

For most on-line marketers, the BlackBerry customer base is an important segment and it is targeted with an optimized version of the website designed specifically for the device. The ability to automatically identify the user, attribute them to the correct home country and understand how these customers use the site is [...]

According to recent Bango research, over 20% of your mobile customers are now connecting via Wi-Fi. Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and Targeting (SMART) report. The increase in Smartphone sales is a reality [...]

“Teaching mobile to creatives is a lot easier than teaching creative to mobile folk,” said Ben Gaddis at T3 as this top integrated marketing firm launches a mobile division. And he has a point.

T3’s clients include brand heavyweights NBC Universal, Microsoft, Intel, JCPenney, Marriott to name a few. Ben Gaddis believes that [...]

A report from the IAB this week confirms that mobile advertising in the UK bucked all market trends, doubling in size on a like for like basis in 2008, increasing by 99.2% year on year.

Over the last year CPM prices have come down a long way as the volume of ad inventory has increased but [...]