An interesting study from Openwave on mobile internet usage highlights recent mobile advertising trends and points to the value of targeting. The study points out that while AdMob served the most ads (nearly 7 times more than the nearest competitor), it also had the lower click through rate (CTR) in comparison to BuzzCity and Microsoft. Ads [...]
At last, some research that tracks the intersection between mobile advertising and mobile social communities! This white paper from Peggy Anne Salz, chief analyst at MSearchGroove, helps marketers understand how to effectively market to mobile social community members. “Mobile Advertising for the Masses” highlights that in the personal world of mobile social networks, advertising that [...]
It’s a tough nut to crack but the GSMA is going to tackle one of the biggest barriers to the uptake of mobile advertising – the lack of measurement capabilities. Agencies and advertisers say they just don’t have the information needed for either planning or reporting purposes, and this puts mobile advertising at a disadvantage [...]
You’d have thought that you’d be able to see how your mobile website is performing hour by hour but sadly that’s not generally the case. You can get this in the PC analytics world with the likes of Omniture – in the mobile world, only Bango gives you this level of granularity. Mobile is the [...]
The second of the ‘Mobile advertising for newbies’ white papers is in the works. Written by Peggy Anne Salz, of MSearchGroove, it will look at banner ad campaigns in three mobile social networks – BuzzCity, Itsmy and Peperoni. These three different networks have millions of users each, from many different countries around the world. It’ll be really [...]
Anyone who’s running mobile advertising campaigns and wants to see how mobile analytics can help them measure success, should check out the Mobislim blog. As the season of goodwill is almost upon us, Maria from Mobislim is requesting some new content so she can raise money for Save The Children – see below. I hope [...]
This is not a post about doom and gloom, you’ve see enough of that in the media. No, I want to tell you some good news about how you can make sure your mobile marketing investment will bring you the highest possible returns. According to Anil Malhotra, SVP of marketing at Bango: “In difficult economic [...]
…and a good proof of this is the finalists list that the MMA made public yesterday for MMA’s Fourth Annual Global Mobile Marketing Awards. Reviewing some of the ideas behind these campaigns makes me very happy because it means two things: – More brands are embracing mobile marketing – Mobile marketing can be “sooo” creative [...]
Recent research published on the Mobislim blog from the three mobile advertising campaigns ran there points to Google as the clear winner. Should we be surprised that this Internet giant is as strong on mobile as it is on the PC? Well, to be honest yes! It seems all the best features of AdWords on [...]
