Analytics on Mobile

The latest hope is that in app advertising will be where it’s at, with some analysts following the app pack creator, Apple and their iAd. The iAd promises more emotion than TV advertising and more interaction than internet advertising. Apple claims that the iAd is where it’s at because search doesn’t work. That may whip [...]

When approaching mobile advertising and the different ad networks that there are on the market, one always wonders which method of reconciling ad delivery we should choose – CPM or CPC? Most ad networks offer both options, and there must be a reason for that, but have any of them ever thought about CPA? Let´s [...]

IAB and PwC study reveals that mobile ad spend beat expectations last year, growing up to 32% It is great to see that the industry is evolving and growing at such a good rate even in challenging times. Some of the key findings from the study are: Both paid-for search and display formats performed above [...]

Brian Prows from MobileBeyond recently interviewed Andy Bovingdon, VP of Product Marketing at Bango. Listen to their discussion on this podcast around mobile payments, analytics and the findings from Bango’s study showing that brands are not adequately measuring mobile campaigns. Don´t miss the opportunity to learn about: The importance of “relevance” and user engagement in [...]

Bango will be hosting a series of webinars that will cover the technical integration and look at how reporting works with Bango Analytics.   Don’t miss out on these Bango webinars: 1. Technical implementation of Bango Analytics  Wednesday 25th November at 4pm UK time The first webinar will cover the technical implementation of Bango Analytics so that you can [...]

The folks at Mobile Strategy blog have elaborated a comprehensive list of mobile analytics providers.  One of their readers, asked the following questions regarding each of the providers. These are our answers to Barbara Ballard about Bango Mobile Analytics and a starting point for the task Mobile Strategy blog is undertaking! Hope this helps to [...]

Bango has released a new white paper with the title “Increase your campaign ROI with mobile analytics” as part of a series of educational white papers to help people make the most of the mobile ecosystem. You can download the white paper for free at www.bango.com/ campaignanalyticswp The white paper provides a guide to mobile [...]

According to recent Bango research, over 20% of your mobile customers are now connecting via Wi-Fi. Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and Targeting (SMART) report. The increase in Smartphone sales is a reality and I would like to know [...]

“Teaching mobile to creatives is a lot easier than teaching creative to mobile folk,” said Ben Gaddis at T3 as this top integrated marketing firm launches a mobile division. And he has a point. T3′s clients include brand heavyweights NBC Universal, Microsoft, Intel, JCPenney, Marriott to name a few. Ben Gaddis believes that for mobile [...]

A report from the IAB this week confirms that mobile advertising in the UK bucked all market trends, doubling in size on a like for like basis in 2008, increasing by 99.2% year on year. Over the last year CPM prices have come down a long way as the volume of ad inventory has increased [...]