The recent news from Omniture that 71% of businesses are failing to measure mobile traffic is probably an under-estimate. There are two parts to the equation here. One is that too few people who have mobile websites are running any sort of mobile analytics to collect metrics. The second is that most PC websites are [...]
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Sep 17
Vanessa Daly
If one message came through loud and clear during last week’s CTIA event in San Francisco it was that mobile site owners want to know their unique visitor number count. Capturing an accurate picture of the number of unique visitors is more complex on mobile than on the PC web. Cookies aren’t reliable on mobile [...]
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Aug 29
Vanessa Daly
Mobile analytics is all about getting a detailed view of visitors interacting with a mobile site. Of the businesses we speak to, knowing which countries their visitors came from has helped them determine where their market is and which countries they should target their mobile marketing. For example, if you are getting lots of visitors [...]
