A recent report by Forrester Research Inc contains an interesting customer online survey of desktop web analytics solutions. It reveals that the industries primary consideration when selecting a web analytics solution is accuracy of information. This is not really a surprise given the current inaccuracy and uncertainty of visitor identification in PC web analytics based [...]
For most on-line marketers, the BlackBerry customer base is an important segment and it is targeted with an optimized version of the website designed specifically for the device. The ability to automatically identify the user, attribute them to the correct home country and understand how these customers use the site is [...]
A report from the IAB this week confirms that mobile advertising in the UK bucked all market trends, doubling in size on a like for like basis in 2008, increasing by 99.2% year on year.
Over the last year CPM prices have come down a long way as the volume of ad inventory has increased but [...]
At last, some research that tracks the intersection between mobile advertising and mobile social communities!
This white paper from Peggy Anne Salz, chief analyst at MSearchGroove, helps marketers understand how to effectively market to mobile social community members.
“Mobile Advertising for the Masses” highlights that in the personal world of mobile social networks, advertising [...]
It’s a tough nut to crack but the GSMA is going to tackle one of the biggest barriers to the uptake of mobile advertising - the lack of measurement capabilities.
Agencies and advertisers say they just don’t have the information needed for either planning or reporting purposes, and this puts mobile advertising at a disadvantage [...]
Bryson Meunier quotes some interesting figures from a test he did with Google Analytics to detect mobile devices coming to his PC site, then compared this with Bango Analytics for websites. It seems Google just doesn’t cut it when it comes to mobile - Google only detected 12% of the mobile traffic that Bango measured. [...]
A few weeks ago I had the opportunity to catch up with Vikrant Gandhi, Sr. Analyst at Frost & Sullivan who extensively covers the Mobile & Wireless Communications space.
In our discussion, I posed the following questions to Vikrant: How important is it to measure for mobile and will this importance increase in 2009? Below [...]
Some wisdom that Weight Watchers need to heed. Because their mobile site only works on Blackberries, Windows Mobiles and iPhones, the company is slimming down its potential market to just 9%.
To me that sounds crazy, why would you go to all the bother of developing a mobile service but not optimize it [...]
If you’ve done a mobile search recently, you’ll be only too aware on how broken it is. Even Google struggles to rank mobile sites, listing the PC websites first (but why, I’m on a mobile?) before giving you acces to the mobile websites on another results page.
Bango research found that only half of PC [...]
The recent news from Omniture that 71% of businesses are failing to measure mobile traffic is probably an under-estimate. There are two parts to the equation here. One is that too few people who have mobile websites are running any sort of mobile analytics to collect metrics. The second is that most PC websites are [...]
