Analytics on Mobile

Recent research published on the Mobislim blog from the three mobile advertising campaigns ran there points to Google as the clear winner. Should we be surprised that this Internet giant is as strong on mobile as it is on the PC? Well, to be honest yes! It seems all the best features of AdWords on [...]

FMCG giant Unilever has published some interesting stats on a mobile marketing campaign they ran recently for their Peperami brand that point to the value of mobile analytics and in particular unique visitor count. But before we go any further, many of you may be wondering what Peperami is. It’s snack food that’s popular in [...]