When approaching mobile advertising and the different ad networks that there are on the market, one always wonders which method of reconciling ad delivery we should choose – CPM or CPC? Most ad networks offer both options, and there must be a reason for that, but have any of them ever thought about CPA? Let´s [...]
IAB and PwC study reveals that mobile ad spend beat expectations last year, growing up to 32% It is great to see that the industry is evolving and growing at such a good rate even in challenging times. Some of the key findings from the study are: Both paid-for search and display formats performed above [...]
Brian Prows from MobileBeyond recently interviewed Andy Bovingdon, VP of Product Marketing at Bango. Listen to their discussion on this podcast around mobile payments, analytics and the findings from Bango’s study showing that brands are not adequately measuring mobile campaigns. Don´t miss the opportunity to learn about: The importance of “relevance” and user engagement in [...]
JiWire has released an interesting report that states WiFi access is on the upswing while data card usage is slowly shrinking. The Mobile Audience Insights Report found (in Q4 2009) that 56% of consumers were connecting to the Internet via mobile devices through public WiFi hotspots. JiWire also predict a further 15% increase in free [...]
The folks at Mobile Strategy blog have elaborated a comprehensive list of mobile analytics providers. One of their readers, asked the following questions regarding each of the providers. These are our answers to Barbara Ballard about Bango Mobile Analytics and a starting point for the task Mobile Strategy blog is undertaking! Hope this helps to [...]
Bango has released a new white paper with the title “Increase your campaign ROI with mobile analytics” as part of a series of educational white papers to help people make the most of the mobile ecosystem. You can download the white paper for free at www.bango.com/ campaignanalyticswp The white paper provides a guide to mobile [...]
A recent report by Forrester Research Inc contains an interesting customer online survey of desktop web analytics solutions. It reveals that the industries primary consideration when selecting a web analytics solution is accuracy of information. This is not really a surprise given the current inaccuracy and uncertainty of visitor identification in PC web analytics based [...]
According to recent Bango research, over 20% of your mobile customers are now connecting via Wi-Fi. Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and Targeting (SMART) report. The increase in Smartphone sales is a reality and I would like to know [...]
An interesting study from Openwave on mobile internet usage highlights recent mobile advertising trends and points to the value of targeting. The study points out that while AdMob served the most ads (nearly 7 times more than the nearest competitor), it also had the lower click through rate (CTR) in comparison to BuzzCity and Microsoft. Ads [...]
At last, some research that tracks the intersection between mobile advertising and mobile social communities! This white paper from Peggy Anne Salz, chief analyst at MSearchGroove, helps marketers understand how to effectively market to mobile social community members. “Mobile Advertising for the Masses” highlights that in the personal world of mobile social networks, advertising that [...]
