JiWire has released an interesting report that states WiFi access is on the upswing
while data card usage is slowly shrinking.
The Mobile Audience Insights Report found (in Q4 2009) that 56% of consumers were
connecting to the Internet via mobile devices through public WiFi hotspots.
JiWire also predict a further 15% increase in free WiFi hotspots in the [...]
A recent report by Forrester Research Inc contains an interesting customer online survey of desktop web analytics solutions. It reveals that the industries primary consideration when selecting a web analytics solution is accuracy of information. This is not really a surprise given the current inaccuracy and uncertainty of visitor identification in PC web analytics based [...]
According to recent Bango research, over 20% of your mobile customers are now connecting via Wi-Fi. Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and Targeting (SMART) report. The increase in Smartphone sales is a reality [...]
“Teaching mobile to creatives is a lot easier than teaching creative to mobile folk,” said Ben Gaddis at T3 as this top integrated marketing firm launches a mobile division. And he has a point.
T3’s clients include brand heavyweights NBC Universal, Microsoft, Intel, JCPenney, Marriott to name a few. Ben Gaddis believes that [...]
Bryson Meunier quotes some interesting figures from a test he did with Google Analytics to detect mobile devices coming to his PC site, then compared this with Bango Analytics for websites. It seems Google just doesn’t cut it when it comes to mobile - Google only detected 12% of the mobile traffic that Bango measured. [...]
A few weeks ago I had the opportunity to catch up with Vikrant Gandhi, Sr. Analyst at Frost & Sullivan who extensively covers the Mobile & Wireless Communications space.
In our discussion, I posed the following questions to Vikrant: How important is it to measure for mobile and will this importance increase in 2009? Below [...]
