The latest hope is that in app advertising will be where it’s at, with some analysts following the app pack creator, Apple and their iAd. The iAd promises more emotion than TV advertising and more interaction than internet advertising. Apple claims that the iAd is where it’s at because search doesn’t work. That may whip [...]
blog by
May 17
Maria at Bango
When approaching mobile advertising and the different ad networks that there are on the market, one always wonders which method of reconciling ad delivery we should choose – CPM or CPC? Most ad networks offer both options, and there must be a reason for that, but have any of them ever thought about CPA? Let´s [...]
In some recent mobile marketing meetings the topic of iPads has come up – probably not too surprising given the media industries current unnatural obsession with all things Apple – it is the saviour of publishing after all. But given my recent meetings have been mobile marketing focused, the lead question has always been whether [...]
