Analytics on Mobile

Brian Prows from MobileBeyond recently interviewed Andy Bovingdon, VP of Product Marketing at Bango. Listen to their discussion on this podcast around mobile payments, analytics and the findings from Bango’s study showing that brands are not adequately measuring mobile campaigns.

Don´t miss the opportunity to learn about:

• The importance of “relevance” and user engagement in mobile interactions with consumers.
• How mobile analytics increases marketing ROI and complements payment solutions.
• How 4G wireless networks and Wi-Fi impact reporting, critically important for iPhone and other smartphone users.

…… plus more

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