Analytics on Mobile

JiWire has released an interesting report that states WiFi access is on the upswing
while data card usage is slowly shrinking.
The Mobile Audience Insights Report found (in Q4 2009) that 56% of consumers were
connecting to the Internet via mobile devices through public WiFi hotspots.
JiWire also predict a further 15% increase in free WiFi hotspots in the US by the end of the year.
This is very good news for companies like JiWire who serve ads on high-traffic public WiFi locations
like Starbucks, John F. Kennedy International Airport and Hyatt Hotels.  It also presents a great
opportunity for mobile service providers wanting to target an active market of “on the go” users.
According to the report these “on the go” WiFi connected users show a particular interest in
checking news headlines, conducting search queries and networking, along with 47% actively
purchasing content and services.

If you’re not sure whether WiFi connected users are a good target market and worth investing your
mobile marketing dollars, the first thing to do is start measuring how much WiFi traffic you currently
get to your site.
Mobile analytics tools such as Bango Analytics enable you to identify your WiFi visitors and understand
how they use your site. You can filter your mobile web traffic by WiFi traffic and see how many unique
visitors you get via this connection. You can get a free trial account and learn in minutes a lot about
your mobile traffic.
The JiWire report is an excellent starting point to learn about behavioural preferences of those on the go,
online and retail shopping destinations on the web,  the devices they use, where they use them and
ad requests over the holidays by device. To download the full report visit http://www.jiwire.com/insights