IAB and PwC study reveals that mobile ad spend beat expectations last year, growing up to 32% It is great to see that the industry is evolving and growing at such a good rate even in challenging times. Some of the key findings from the study are: Both paid-for search and display formats performed above [...]
Brian Prows from MobileBeyond recently interviewed Andy Bovingdon, VP of Product Marketing at Bango. Listen to their discussion on this podcast around mobile payments, analytics and the findings from Bango’s study showing that brands are not adequately measuring mobile campaigns. Don´t miss the opportunity to learn about: The importance of “relevance” and user engagement in [...]
After reading the new “bans” from Apple, one might feel like Snow White after biting the witch’s apple: dizzy and confused until you fall asleep in the middle of so much nonsense. Not only has Apple stamped out Flash to iPhone conversions , such that iPhone apps can now only be written in Apple-approved programming [...]
JiWire has released an interesting report that states WiFi access is on the upswing while data card usage is slowly shrinking. The Mobile Audience Insights Report found (in Q4 2009) that 56% of consumers were connecting to the Internet via mobile devices through public WiFi hotspots. JiWire also predict a further 15% increase in free [...]
