Analytics on Mobile

Many companies assume that the mobile web is a smaller, less capable version of the PC web. But this assumption does not recognize the true importance of mobile, the complexities it introduces or the massive benefits it brings. Companies such as Google and Adobe, who are big players in the web world are still struggling to understand mobile, and as a result are failing to deliver an acceptable mobile experience to consumers. Only mobile delivers a personal web experience with always-on, 24/7 access that can include an identity, location and direct payment mechanism via the mobile phone bill. These benefits deliver significant improvements to sales and marketing campaigns that are not available via the traditional PC. Companies need to understand the real complexities that make mobile different to be able to succeed on mobile. The “Lost in the mobile maze” white paper offers us help to understand all the elements involved when considering taking our brands onto mobile. Get your free copy today and read about:

• How different phones, browsers and markup languages can affect the delivery of your content.
• How operators gateways, countries and MVNOs influence user identification and the role of transcoders.
• The different connection types and how this may determine the storage of cookies.
• How signal coverage, latency and data losses can skew the results of your marketing plan.
• URL lengths and redirects, how to determine location and how to track applications, non-browser interaction and media.
• Different tracking codes and methods to know if your mobile strategy is working towards your goals at any time.