Analytics on Mobile

Bango has released a new white paper with the title “Increase your campaign ROI with mobile analytics” as part of a series of educational white papers to help people make the most of the mobile ecosystem. You can download the white paper for free at www.bango.com/ campaignanalyticswp

The white paper provides a guide to mobile advertising and mobile search to help with your strategy. It looks at key metrics to consider such as impressions, clicks, conversions, repeat visits and how mobile analytics solutions, such as Bango analytics, are key to any mobile advertising strategy.

It also explains the mobile complexities that affect accuracy and ROI, including handsets, browsers, markup languages, gateways, countries and MVNOs as well as connection types and the impact of transcoders.

Get your free copy now and start increasing your campaign ROI with mobile analytics.