Analytics on Mobile

A report from the IAB this week confirms that mobile advertising in the UK bucked all market trends, doubling in size on a like for like basis in 2008, increasing by 99.2% year on year. Over the last year CPM prices have come down a long way as the volume of ad inventory has increased [...]

For most of Bango’s 10 years driving the mobile web, the use of cookies has left you with a bad taste; they have simply failed to work reliably on mobile to provide mobile web analytics data. But times are a changing… Where cookies have been naively used for mobile products, the tracking of website visitors has often [...]