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Feb 24
sarahkeefe
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Bryson Meunier quotes some interesting figures from a test he did with Google Analytics to detect mobile devices coming to his PC site, then compared this with Bango Analytics for websites. It seems Google just doesn’t cut it when it comes to mobile - Google only detected 12% of the mobile traffic that Bango measured.
Bryson set up custom segments in the latest version of Google Analytics in order to compare mobile traffic to desktop traffic. The custom segments are designed to detect common mobile screen resolutions and should give some sense of what visitors are coming to your site from mobile devices.
Read the blog post to see the exact breakdown of the mobile traffic detected by Bango and Google.
Bryson concludes: “Until Google Analytics and other JavaScript-based web analytics offer mobile-specific tracking, the only accurate method for tracking mobile users is to install mobile analytics.”
Maybe you’ve got mobile traffic coming to your website that you never knew you had. Watch this video from Bango to find out more:
Bryson set up custom segments in the latest version of Google Analytics in order to compare mobile traffic to desktop traffic. The custom segments are designed to detect common mobile screen resolutions and should give some sense of what visitors are coming to your site from mobile devices.
Read the blog post to see the exact breakdown of the mobile traffic detected by Bango and Google.
Bryson concludes: “Until Google Analytics and other JavaScript-based web analytics offer mobile-specific tracking, the only accurate method for tracking mobile users is to install mobile analytics.”
Maybe you’ve got mobile traffic coming to your website that you never knew you had. Watch this video from Bango to find out more:
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