Analytics on Mobile

Bryson Meunier quotes some interesting figures from a test he did with Google Analytics to detect mobile devices coming to his PC site, then compared this with Bango Analytics for websites. It seems Google just doesn’t cut it when it comes to mobile - Google only detected 12% of the mobile traffic that Bango measured. [...]

The new mobile FT.com launched last week has raised the bar when it comes to personalization on mobile.

Now users can customize what they see on their mobile device (Market Data etc) and then get to what interests them most when they return, without having to log in.

This is the first time that [...]