Analytics on Mobile

Jitterbug Wireless is a great example of a mobile network with a clearly defined audience. This US-based MVNO is aimed at the baby boomers and older Americans who want a simplified mobile experience.

The phones are a basic, oversized, three-button design with all the complexity removed for a demographic that just doesn’t need it.

Jitterbug is a MVNO on the Sprint network as is Boost Mobile. The big difference is Boost’s audience is in the 18-34 age range, right at the other end of the age range.

It’s important though that your mobile marketing is targetted at the right audience. Bango mobile analytics can distinguish between users on the different MVNOs rather than seeing all visitors as just Sprint users.

This helps you build a complete picture of your visitor traffic - you can target your mobile marketing to a specific audience and then personalize the service you provide them once they’ve clicked through to your site. Bango identifies which network they are on so you can provide them with content appropriate to their needs.

Comments RSS TrackBack Identifier URI

Name (required)

Mail (will not be published) (required)

Website